The importance of CBD branding cannot be understated: both in respect of marketing and messaging, and ensuring that the correct information is always provided.
We often talk about the importance of branding and marketing to make sure that as many people as possible understand what CBD is and what it could do for them. But the primary focus of this article is actually more about making sure that the messaging is accurate and the labelling is correct, as this has been a problem in this emerging market for quite some time.
Recent bolstered regulations like the FSA Register of approved products can help in this regard, but much more does need to be done.
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